Conference Tracks

The annual Business event for Corporate Communications Professionals provides a unique opportunity for Brand owners, Branding Agencies, Senior Management to come together and hear from distinguished speakers who are leaders in business, Government, and NGOs. This year's conference, entitled The tough times are over. Now what?, will be held 23 - 25 November 2010 at the Crowne Plaza Hotel, Kingdom of Bahrain, followed by a hands-on, practical workshop on the 25th of November 2010, on SOCIAL MEDIA MARKETING..

The CC Gulf Conference 2010 aims to deliver both the breadth and depth of information you need to generate new ideas that will drive your business to the next level.

1. Strategic Corporate Communications
   • What's Next For Marketing & Brand Management Professionals
   • Improving Marketing ROI: Steps, Tools, and Critical Factors That Boost Performance
   • Strategic Corporate Communication and Execution: Achieving Measurable Results
2. Branding strategies
   • Elevating Your Brand During A Downturn
     
   • Build a strong community around your brand, both internally and externally
     
   • Communicate your vision and values to a global marketplace through the power of Branding
     
   • Unlocking Innovation for You and Your Brands
3. Strategies for New and Emerging Media
   • Social Media Networks - Facebook, Twitter, Flickr, LinkedIn
     
   • Branding on the Internet - Mere web presence is no longer enough
     
   • Building an online Brand bubble
     
4. Corporate Social Responsibility
   
   • Going Green and telling your stakeholders
     
   • Importance of perception
     
5. Communicating during crises
   
   • Managing business storms
     
   • Influence perceptions of your workforce and customers
     
6. Media, Public and Government Relations
   
   • Strategies to gain access to the media and get positive coverage
     
   • Reframing Media Relations
     
   • Avoiding public relations disasters
     

Participation in the Conference enables you and your organisation to share your experiences and engage in active discussion about future branding careers, the meaning of personal success in the world of marketing, and brand domination characterised by leadership.