Post-Conference Workshop

Workshop Theme

Embracing digital communications in the Middle East: a practical guide

What is the next big thing in digital marketing? This is a challenge for marketers world-wide and even more so in the Middle East, where brands struggle to reconcile the open and uncensored nature of today's digital landscape with the cultural and social restrictions of the region.

This Post-Conference workshop is the UK's top-rated hands-on and practical workshop which will give you an overview of how social media can be effectively used to engage with customers and drive value for your business.

Changing market conditions demand new ways of communicating to your stakeholders. At this workshop, you will discover how leading organizations and their communicators design, implement, and measure their communication programs. The Workshop will aim to cover new trends and strategies that will allow you to explore innovative ways in which the powerful digital media can be leveraged for effective communication.

Workshop Leader

The Workshop will be led by one of the most recognized leaders in the field of Digital Communications and Innovative Marketing.

Craig Hanna Training Director eConsultancy Click here for profile	FREE REPORT! Worth GBP 150! For all those who sign-up for the event!

How will you benefit?

• Understand how Social media can integrate with other marketing disciplines
• Asses the relevance of social media and User Generated Content and plan a social media strategy for your organisation, brand, client
• Understand how to map your online audiences and identify and monitor conversations and reputation online
• Identify and evaluate Social Media opportunities and threats from social media and user generated content
• Participate in networks through 'social objects', 'social currency' and 'conversationalists
  

Workshop Learning Outcomes

Find out how to:

• How to make your brand/organisation/clients more visible in search and through networks
• How to proactively engage with stakeholders and enhance your brand reputation online
• How to audit and monitor the online environment - what is being said about your brand/organisation/industry.
• Identifying 'traditional' media targets and other influencers and their networks
• To appreciate the risks and opportunities of social media engagement<
• Develop strong strategies for reducing the risk of negative brand perception.
• How to use some key free tools to enhance your social media marketing
• Best practice for some key channels - Facebook, Twitter, LinkedIn, etc.
  
• Achieve greater success through new strategies for corporate communications
• Align the organization with your corporate vision
• Manage change and transform the organization through Social Networking
• Harness power of the grapevine through a carefully thought out social networking strategy
• Influence stakeholders through media relations
• Formulate a winning employer branding communication strategy
  

Who should attend

If you're involved in corporate communication, marketing, public relations, corporate public affairs, please plan to attend and participate. This workshop will revitalize your existing strategic communication planning and give you insight into the latest trends, thinking, and new developments.

Want to sign-up?

You will miss out on a lot if you dont attend! Register here

The Corporate Communication Conference & Workshop